Culture

2026.10.04

A Journey into Mingei Folk Craft: Discovering Handcrafted Seto Pottery in Aichi (Part 2)

Continuing to protect traditional techniques in historic production areas, or engaging in craftsmanship as an "individual" without being bound to a specific region—both represent the ways of makers in the "101st year of mingei (民藝)". This time, we visited the potter Mizuno Yusuke of Seto hongyo gama (瀬戸本業窯), a historic pottery studio, persuing mingei in Aichi, a region with a flourishing pottery industry!

Timeless folk patterns you’ll reach for every day crafted by Master Potter, Mizuno Yusuke

Left / A large plate of ‘Sansai (三彩)’, one of the standard items of Setohongyogama, applied with green, brown, and white glaze (yuyaku / 釉薬). Right / A wildflower vase praised by Yanagi Muneyoshi (柳宗悦) and Hamada Shoji (濱田庄司).

Passing Down the Sentiments of Predecessors and Conveying the “Present” of Mingei

Just as ‘setomono (せともの)’ is synonymous with pottery, Seto (瀬戸) City in Aichi Prefecture has been known as a pottery production area since ancient times.
However, it is said that during the period of rapid economic growth in the Showa era, many kilns in Seto moved away from handmade craftsmanship due to mechanisation and industrialisation.

The reason Seto hongyo gama studio continued to protect handcrafting even under such circumstances was because the sixth-generation Mizuno Hanjiro encountered mingei and valued the traditional craftsmanship of Seto.
Mizuno Yusuke, the eighth-generation successor and grandson of sixth-generation master Hanjiro, breaks it down for us.

“After the Second World War, as daily utensils changed from pottery and lacquerware to industrial products such as plastic, my grandfather met figures of the mingei movement like Mr. Yanagi Muneyoshi, Mr. Hamada Shoji, and Mr. Bernard Leach, which became a great encouragement to him.
The philosophy of mingei that my grandfather cherished became the starting point that Setohongyogama always returns to, and my father, the seventh-generation Hanjiro, also continued his handcrafting without being swallowed by the changes of the times” (Mizuno, hereafter the same).

“My grandfather’s encounters with people like Yanagi Muneyoshi and Hamada Shoji became a great encouragement, and it connects to the present day” (Mizuno)

Taking 2,000 pieces of pottery out of the kiln!

In 2022, Setohongyogama opened the Seto Museum of Craft and Life ‘Seto mingeikan’ (瀬戸民藝館), which exhibits Seto pottery collected by the sixth-generation Hanjiro and crafts from all over Japan.
Mizuno devoted all his passion to creating a place to pass down the sentiments of his predecessor to the next generation.

“Actually, the clay used as a raw material for pottery is currently becoming depleted nationwide.
There is a limit to natural soil. Until when will we be able to make pottery with domestic soil? There are many things to consider, such as the future of mingei, our work, and the state of society.
In an era where we can connect with makers and distributors across the country through social media and other means, I think our generation is coming to have an awareness not just of our own well-being, but of sharing the current situation and environment with everyone, and thinking about things together.”

Soil, wood, plants and flowers, water… Mingei items made from natural materials, and the people involved with them.
Reflecting on the ‘101st year of mingei,’ Mizuno’s words are a poignant reminder of just how precious and irreplaceable these preserved traditions truly are.

Until the Handmade ‘Setomono’ is Completed

Spinning the potter’s wheel and shaping the clay into a plate using centrifugal force. It is said that even with standard shapes, subtle nuances differ depending on the rhythm and breathing of the maker. In Seto, traditional earthenware was long known as hongyo—the original line of work—to distinguish it from porcelain, or shinsei. It is this dedication to preserving original earthenware that gave the Mizuno family kiln its name: Seto Hongyo Gama.

Left / Old kiln tools (kama dogu / 窯道具) that Yanagi Muneyoshi loved. Right / Beautiful shapes that have been loved by people for a long time.

Left / A climbing kiln (nobori gama / 登り窯) that was used until 1979. Right / Mizuno checking the vessels that have just come out of the kiln. As the pottery cooled, gentle high-pitched pings resonated through the room—the distinct sound of crazing (kannyu), or fine cracks, forming in the cooling glaze.

Left / Smoothly transporting the freshly unloaded vessels in a wheelbarrow! Right / The ‘Path of Kiln Walls’ (Kamagaki no komichi / 窯垣の小径) near Setohongyogama, lined with walls made of kiln tools.

● Seto hongyo gama

Official Website: https://seto-hongyo.jp/


The Seto Museum of Craft and Life ‘Seto mingeikan’ is a space filled with the aesthetic consciousness of Setohongyogama and mingei. One can sense the interactions between the sixth-generation master Mizuno Hanjiro and figures like Yanagi Muneyoshi and Kawai Kanjiro (河井寛次郎).
Seto Museum of Craft and Life ‘Seto mingeikan’
Address: 17 Higashiboramachi, Seto City, Aichi Prefecture
Opening Hours: 10:00 am – 4:00 pm (last admission)
Closed: Mondays to Wednesdays (open on public holidays), with some irregular closures
Official Website: https://www.setomingeikan-museum.jp/

At the ‘Yakuzen cha (薬膳茶) SoybeanFlour’ located within ‘Seto mingeikan’, lunches served on vessels from Seto hongyo gama are popular. On the right is a horse-eye plate (uma no me zara / 馬の目皿) topped with seasonal vegetables.
‘Yakuzencha SoybeanFlour’
Opening Dates & Times: Saturdays and Sundays, 11:00 am – 4:00 pm
Closed: Mondays to Fridays (Occasional unscheduled closures)
Official Website: https://soybeanflour.official.ec/

This article is a reprint from the magazine ‘Waraku‘ (June/July 2026 issue).

This article is translated from https://intojapanwaraku.com/craftsmanship/309095/

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