Over the last few years, the number of couples choosing Japanese clothing at weddings and receptions has been steadily increasing. If you unravel the popular background, what you see is the thoughts of those who continue to struggle with "make the kimono and moth more fashionable and familiar!"
The bridal kimono and kimono kimono that they deal with have the charm that can not be lumped together simply by the word "modern". A "new-age Japanese clothing" that comes from deep understanding and respect for traditional technology. I followed the forefront.
Very popular in the novel coordination! What is the new bride kimono proposed by "CUCURU"?

A specialty store for bride and kimono "CUCURU". Step into the store and you'll see bright colors, squeaky sleeves, white indigo, and lots of small items.
A store specializing in bridal kimonos, CUCURU, which has stores in Aoyama, is a popular store with more than 20,000 followers. Its popular source is "CUCURU" 's unique commitment coordination that contemporary beauty was launched. Since being established in 2016, we have proposed coordination that adds contemporary nuances to traditional craftsmand kimonos from the simple thought of "I want you to enjoy the bridal kimono more". A dedicated coordinator is close to each bride and offers a total service related to wedding dress weddings, weddings, hair and makeup, weddings and weddings.
"Most bridal shops will mainly display wedding dresses, and the white and white are in the corner of the store. I wanted to change the situation," said Natsuko Ando, the company representative who launched CUCURU. Mr. At my own wedding, I knew the current status of wedding kimono with less freedom, and launched a kimono specialty store to cast a stone in it.

One of the most popular bride's costumes, Aoumi and gold leaf make eye-catching colors.
Here is a touch of CUCURU that combines a veiled headdress with a color hitch that attracts blue waves and gold leaf. It seems that the staff in the shop thinks independently that there is a group of people who send out in Instagram.
What's unexpected is that while CUCURU sends attractive coordinates one after another, it does not put a designer of a kimono in the company, nor does it make a proposal to wear for a visual impact. Mr. Ando talked about the reason as follows.
"There is a tradition that has been cherished for hundreds of years in kimono design. I don't think that we can create amazing techniques or create excellent patterns from now on. CUCURU can do it. In order to fit the body and style of the present bride, to balance with the craftsman, you have beautifully dressed the kimono created by handwork, and you will find yourself in the coordination I want you. "
The color of Japanese tradition brings out the beauty of the bride kimono
In addition to hand machines, hand-dyed and hand-embroidered fabrics, the beauty and comfort that come from hand-embroidering have the appeal that machines can never imitate. It is the sense of "color play" unique to CUCURU that further enhances its charm.

The beautiful color of the flower circle print is beautiful. It is a kimono in which the commitment of CUCURU is condensed.
For example, let's look at this kimono. One of the finest products among the colors, Kihata of the hand machine (Tebata). A skilled craftsman expresses the Hanamaru-mon, a traditional pattern, while changing the color of the yarn line by line with a weaving machine.
"The kimono is basically full of colors and patterns, and that's why what we draw from there to finish the coordination is the place where our arms are shown," said CUCURU director Ito. I will tell you.

Small items available in a wide variety of colors. The picture is used as a wedding accessory, "Hoseko". Only pink is available in only this type!
For example, even if it is one pink color, preparing multiple colors with different nuances is not too noisy when coordinating, and proposes a style in which the bride looks the most beautiful. However, the color making to advance with the craftsman and two people on the tripod is a continuous roundabout. It is often the case that the intended color does not appear due to the weather on the day of dyeing the yarn, the temperature, or the difference in the pot.
However, it is "Japanese color" that can only be born in the exquisite fluctuation, "the color that I want to deliver to the bride". We do not compromise on color creation because there is a sense of crisis that "if someone conveys its charm, the tradition of the bride kimono will be lost eventually."
The real beauty you see when you actually see, touch, and wear. I believe that the inspiring circle that is born there will surely lead to the preservation of Japanese tradition, and the CUCURU challenge will continue from now on.
Even men can enjoy fashionable Japanese clothing! What is the samurai style of "Japanese dimension drops"?
CUCURU produces bridal gowns with innovative and modern coordinates that fit each and every bride in the traditional "color" use transmitted to Japan. But these novelties are not only women. Even men can produce a strong Japanese-style wedding.
Speaking of costumes worn by men at a wedding style wedding, Kuromon-tsuki-haori is black. In Japanese dress, it is considered to be a condition of a dress and a brief dress that must be embroidered.
Of course, it is also important to keep in mind the proper dress for the occasion. However, for example, in a scene such as a reception or a casual wedding party, do you think that it would be nice if men and women like to have fun choosing a varied outfit?
While I was examining such a lot of shops, I found them. Oh, and a haori with a surprising design. Next, we will introduce “Kan-style Japanese clothes” of “Japanese-style Drops”.

There is a real store on the side of Kamogawa, Kyoto. Many foreign tourists are visiting there.
The owner of the store, Mr. Soyu, launched “Japanese Dimensional Drops” in 2005. It is said that the rare experience of studying both a Western style and a Japanese style at the same time led to a new idea of Zen.
It was a symbol of the proud life of the niece and the sense of beauty. Now that the culture is being lost, how do you increase awareness of the beauty and the number of people who want to wear it? At the end of thinking, I created the “Samurai-style kimono” that eliminates the hassle of dressing according to the figure of modern people.
The manly silhouette of the nephew is intact, and the front opening fastener is installed according to the modern life. We made improvements to the strap part to make it easy to wear, and we arrived at a specification that could be removed by anyone if it was about 5 minutes.
Furthermore, the item which spreads the coordination of a rose is announced one after another. One of them is a haori with a large feather-like sleeve, and its name is called "Wanjiha sleeve."
This time, Mr. Soyu (Some Yu) chose a recommended coordinate for a wedding party.
Haori's evolution system "Wanjiha sleeves" offers an elegant samurai style!

Munehiro's favorite "Satari" coordination. It is a modern atmosphere that makes "black" valuable.
Coordination of the label "Tatari" representing the sum dimension and drops. A combination of stripes for morning call trousers (stripes), black "small sleeves" with mottled foil lame, and "Japanese nature sleeves" of the same fabric as the small sleeves. What I would like to pay particular attention to is the company's patented product, "Wanjiha sleeve". By removing the button and turning the sleeve around the shoulder, it is a playful product that can be transformed from a plain haori form and enjoy a variety of dressings. While making the atmosphere exhilarating, it is finished in a formal impression by unifying in black.
By the way, why are you often using "black" for costumes such as weddings?
"The black crest haori that is currently regarded as a sumo costume of the Japanese is enacted in the Meiji period following the Western black formal. It is also the frocks and mornings that the banded Sendai Hirano (Sendai Hira) was chosen It was similar to the striped pants that I put together, "Munehiro explained.
A variety of Japanese clothing culture that has changed or has been lost due to the rapid westernization since the Meiji era. But just lamenting it does not create anything. As an antithesis full of wit, Munehiro dare to use the morning call trouser's fabric for “Koto”.

Match the fabric of Wajie sleeves and silk cloth, or combine gorgeous different materials, the width of fashionable is infinite!
For example, such a coordination is recommended for those who want to make gorgeous colors with colors other than black.
The Wajika sleeve is a shame and cloak-like item that can be a simple haori. If you combine fashionable haori cords (hatching cords) there, your own original coordination will be completed.
In fact, the item introduced here is a design that is quite calm even among Japanese dimensional drops and so on. There are also items that shatter the concept of Japanese clothing, such as hooded items like a Jedi knight or superhero-like cloaks. If you are interested, check out the homepage!
By the way there are no rental items, only sales. It is not a borrowed item, but it's also a good idea to celebrate the day of the day in your own genuine clothes.
What did you think? If you ask for a wedding dress, there may be an image that seems “wild-hearted” and “obsolete”, but like the “CUCURU” and “Japanese dimension drops” introduced today, the traditional Japanese dress has a contemporary feel There are an increasing number of shops that offer fusion and offer new “Japanese Wedding”. In addition to the items introduced in this article, there are many other designs with interesting designs. The website of the shop is listed below, so please check it out if you are interested.
Sentence / Waterfowl Rumi Photo courtesy / CUCURU · Japanese dimension Drop



